When a start up gets penalised by Google, the story ends up ignored by readers. But when a business giant becomes the target of Google's strict rules, all and sundry is alerted, especially professionals from the SEO industry. Recently, one of the world's biggest and reputable news corporations, BBC News, has been slapped with a Google link penalty.
BBC's representative, Nick, contacted Google after receiving a notice of unnatural link activity. He asked the help of Google to determine the unnatural links linked to the BBC site. BBC's online dilemma roused the curiosity of many observers and analysts. Many questions were formulated: Why would a gigantic organisation with a credible backlink profile receive a link penalty? What was BBC's error?
Google's John Mueller presented some insight to what occurred. Apparently, Google took action against one page on the BBC site. Mueller stated that a specific BBC article page received a penalty because it was found to have unnatural links. Interestingly, Mueller added the penalty only had a granular impact on the ranking of the entire BBC platform.
BBC's link penalty, according to SEO experts, may invite different interpretations. Google supporters say that this act of penalising a corporate giant such as BBC deserves praise. This move only emphasised Google's fair approach to site penalisation and its dedication to pursue online brands, both big and small, that refuse to abide by its austere Web guidelines. Google detractors, on the other hand, choose to view the recent penalty on BBC as biased. In contrast to the type of penalties received by SMEs, BBC's penalty was severely downplayed and kept to a minimum. According to critics, the search engine optimization strategy of BBC should have been scrutinised sternly and not taken lightly.
Make sure you seek the professional assistance of genuine SEO experts to craft a result-oriented SEO plan. Get in touch with a reputable Singapore SEO firm today!
BBC's representative, Nick, contacted Google after receiving a notice of unnatural link activity. He asked the help of Google to determine the unnatural links linked to the BBC site. BBC's online dilemma roused the curiosity of many observers and analysts. Many questions were formulated: Why would a gigantic organisation with a credible backlink profile receive a link penalty? What was BBC's error?
Google's John Mueller presented some insight to what occurred. Apparently, Google took action against one page on the BBC site. Mueller stated that a specific BBC article page received a penalty because it was found to have unnatural links. Interestingly, Mueller added the penalty only had a granular impact on the ranking of the entire BBC platform.
BBC's link penalty, according to SEO experts, may invite different interpretations. Google supporters say that this act of penalising a corporate giant such as BBC deserves praise. This move only emphasised Google's fair approach to site penalisation and its dedication to pursue online brands, both big and small, that refuse to abide by its austere Web guidelines. Google detractors, on the other hand, choose to view the recent penalty on BBC as biased. In contrast to the type of penalties received by SMEs, BBC's penalty was severely downplayed and kept to a minimum. According to critics, the search engine optimization strategy of BBC should have been scrutinised sternly and not taken lightly.
Make sure you seek the professional assistance of genuine SEO experts to craft a result-oriented SEO plan. Get in touch with a reputable Singapore SEO firm today!
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