If you are upgrading your website or starting out and creating a new site, be sure that the overall plan of your site is based on the best marketing and conversion strategies available today. There is a lot of data and testing that is being done and if you can make yourself aware of it, you'll be well served. Conversion marketing is a fast moving field supported by science. In other words, hard data backs up theory. Make sure the agency you are working with gives conversion marketing its due when planning your site.
Some people get hung up on the appearance of a site to the point where beauty becomes an end in itself. It can be limiting to work with a design team that only knows design. Knowing the foundations of business are vital. It can be a lost opportunity to work with a team with little or no conversion marketing expertise. You need to ensure that your designer is not treating your website as an outlet for their creativity. Usability and business goals should drive your website design.
You site needs to be your best salesperson... in the form of sales, leads, or sign ups. Your website is now the face of your company and people will judge you based on their interaction with and impression of your site. It can be a scary thought, but an empowering one too. The decision to purchase your product or service, is strongly influenced by their experience with your company's website.
Web Design Basics
Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. While some designers love dark backgrounds, they can present some real challenges for the user. Smartphones and dark backgrounds are not a great marriage. Test your site on different browsers and devices. Get a feel for what your user may experience.
Overcrowding is a fatal flaw. There is a tendency for people to try to cover every possible aspect of their business on their website or on a page. People look quickly and their attention span is small. One needs to simplify. If at all possible, aim for one clear goal for every page. There is a tendency to emphasize the homepage at the expense of the other pages. Think of a call to action and your page purpose for every single page.
People won't wait for your site if it is slow. If your site takes more than three seconds to load, you've lost your visitor. Run some diagnostics on your site to ensure your load time is acceptable. You can run these from a number of browser add ons or at specific sites that perform free testing.
It's not just a buzz word, video really is pushing the internet and business on the internet. An investment in some video for your site is almost a requirement these days. It's not a nice add on or a luxury anymore. Surfers have grown accustomed to viewing video at websites. Conversions increase with video. Both time and engagement levels are improved when you put video at your site. And online video is not cost prohibitive. You don't need to hire a professional video production company for most of your online video needs. And if you do, don't worry, the costs have come down dramatically. Just make sure that basic quality guidelines are met. Don't have a camera with shaky movement and or poor sound quality.
Testimonials are social proof and are absolutely necessary for your site. If it is possible, do your best to get your client testimonials on video. And don't just be self promoting when getting testimonials. There's a good way to get a story from a happy client.
Some people get hung up on the appearance of a site to the point where beauty becomes an end in itself. It can be limiting to work with a design team that only knows design. Knowing the foundations of business are vital. It can be a lost opportunity to work with a team with little or no conversion marketing expertise. You need to ensure that your designer is not treating your website as an outlet for their creativity. Usability and business goals should drive your website design.
You site needs to be your best salesperson... in the form of sales, leads, or sign ups. Your website is now the face of your company and people will judge you based on their interaction with and impression of your site. It can be a scary thought, but an empowering one too. The decision to purchase your product or service, is strongly influenced by their experience with your company's website.
Web Design Basics
Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. While some designers love dark backgrounds, they can present some real challenges for the user. Smartphones and dark backgrounds are not a great marriage. Test your site on different browsers and devices. Get a feel for what your user may experience.
Overcrowding is a fatal flaw. There is a tendency for people to try to cover every possible aspect of their business on their website or on a page. People look quickly and their attention span is small. One needs to simplify. If at all possible, aim for one clear goal for every page. There is a tendency to emphasize the homepage at the expense of the other pages. Think of a call to action and your page purpose for every single page.
People won't wait for your site if it is slow. If your site takes more than three seconds to load, you've lost your visitor. Run some diagnostics on your site to ensure your load time is acceptable. You can run these from a number of browser add ons or at specific sites that perform free testing.
It's not just a buzz word, video really is pushing the internet and business on the internet. An investment in some video for your site is almost a requirement these days. It's not a nice add on or a luxury anymore. Surfers have grown accustomed to viewing video at websites. Conversions increase with video. Both time and engagement levels are improved when you put video at your site. And online video is not cost prohibitive. You don't need to hire a professional video production company for most of your online video needs. And if you do, don't worry, the costs have come down dramatically. Just make sure that basic quality guidelines are met. Don't have a camera with shaky movement and or poor sound quality.
Testimonials are social proof and are absolutely necessary for your site. If it is possible, do your best to get your client testimonials on video. And don't just be self promoting when getting testimonials. There's a good way to get a story from a happy client.
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