Lot of individuals in business communities think that digital and internet marketing are the same. Well, if you are a well-informed business owner or marketer, you are aware that this conception is not quite true as the two are different animals. The truth is, while both use internet technology to market products and/or services, they do not mean the same thing.
Now, let's go to the main question at hand: how does digital marketing differ from internet marketing?
I was planning to explain it myself but I guess Alex Chris's explanation (author of a good article that I have stumbled upon) is worth quoting, so I share it on this page. He says that 'digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." On the other hand, Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
In other words, digital marketing has a wider scope as it leverages more marketing platforms compared to Internet marketing that focuses of conventional platforms - search engines and websites. The digital marketing implements the Internet marketing techniques plus more approaches that include the use of mobile platforms and social strategies. Indeed, digital marketing has taken online marketing to the next level - wider reach and more segments of the market can be targeted.
Leveraging the mobile platforms with digital marketing
As I have mentioned, digital marketing is also meant to target the mobile audience and this is imperative since more and more individuals are using mobile devices both for business and personal use. The exponential growth of the number of users of iPhone, android, and other mobile platforms provide more business potentials both for the marketers and prospects - both sides can access important information even when they are out and away from the office - 24/7 connectivity to businesses in the virtual world has become a reality.
Digital marketing and the power of social platforms
We recognize that search engine marketing, PPC advertising, and website development for traditional desktop platforms (strategies that are common in Internet marketing) play an important role in online marketing in totality. However, digital marketing opens up more opportunities for business success as it expands marketers' business horizon - social media reach is another yet a good example. And, just like the mobile marketing strategy, social media marketing gives an important contribution for business marketing success.
Today, more and more businesses and organization have taken their techniques to the next level - from the traditional Internet marketing - which usually involves search engine marketing and PPC - to digital marketing, which includes the traditional internet marketing plus leveraging the social and mobile platform potentials.
Now, let's go to the main question at hand: how does digital marketing differ from internet marketing?
I was planning to explain it myself but I guess Alex Chris's explanation (author of a good article that I have stumbled upon) is worth quoting, so I share it on this page. He says that 'digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." On the other hand, Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
In other words, digital marketing has a wider scope as it leverages more marketing platforms compared to Internet marketing that focuses of conventional platforms - search engines and websites. The digital marketing implements the Internet marketing techniques plus more approaches that include the use of mobile platforms and social strategies. Indeed, digital marketing has taken online marketing to the next level - wider reach and more segments of the market can be targeted.
Leveraging the mobile platforms with digital marketing
As I have mentioned, digital marketing is also meant to target the mobile audience and this is imperative since more and more individuals are using mobile devices both for business and personal use. The exponential growth of the number of users of iPhone, android, and other mobile platforms provide more business potentials both for the marketers and prospects - both sides can access important information even when they are out and away from the office - 24/7 connectivity to businesses in the virtual world has become a reality.
Digital marketing and the power of social platforms
We recognize that search engine marketing, PPC advertising, and website development for traditional desktop platforms (strategies that are common in Internet marketing) play an important role in online marketing in totality. However, digital marketing opens up more opportunities for business success as it expands marketers' business horizon - social media reach is another yet a good example. And, just like the mobile marketing strategy, social media marketing gives an important contribution for business marketing success.
Today, more and more businesses and organization have taken their techniques to the next level - from the traditional Internet marketing - which usually involves search engine marketing and PPC - to digital marketing, which includes the traditional internet marketing plus leveraging the social and mobile platform potentials.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that tackles search engine optimization and website development topics. He is also a contributor at NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company located in San Jose, CA. He loves books, garden, and travel - his focus during leisure time.
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