Earlier this week on Sunday, "Night of Champions" aired and it was one pay-per-view that attempted to live up to its theme. As the name would suggest, it's the show where all of the current champions have to defend their championships in one way or another. As strong as this concept is, though, I couldn't help but feel as though WWE slipped up more than a couple of times. How could have an Internet marketing company worked in order to make the show more effective in general?
Amongst the many elements of "Night of Champions," one of them came across as rather frustrating. With the interactive polls WWE orchestrated, fans were allowed to vote on who they believed to be the best World Heavyweight Champion, United States Champion, and a few others. With each option being given five separate candidates, it is clear that the element of choice isn't necessarily strong. As a result, there is an illusion of options but nothing substantial in order to back it up, making the polling seem worthless.
There are many different networking platforms to take into account, so why doesn't WWE utilize those instead? It seems like Twitter could have been the perfect option, in my mind. It doesn't lock fans into a certain set of choices that they may not like, as they are then able to choose who they believe to be the best individuals for every poll. Why should they have to be short on options because WWE wants to keep matters as locked as possible at the expense of true selection?
If any authority could come into effect to make this better, it would have to be an Internet marketing company. In my eyes, firms like fishbat are able to see just how important choices are and how they play into fan interaction overall all. Fans want to be able to have as much selection as possible so that they can be certain they aren't confined to just a couple of ideas. This, to me, has the potential to be a much more effective model than any other in the past.
Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.
Amongst the many elements of "Night of Champions," one of them came across as rather frustrating. With the interactive polls WWE orchestrated, fans were allowed to vote on who they believed to be the best World Heavyweight Champion, United States Champion, and a few others. With each option being given five separate candidates, it is clear that the element of choice isn't necessarily strong. As a result, there is an illusion of options but nothing substantial in order to back it up, making the polling seem worthless.
There are many different networking platforms to take into account, so why doesn't WWE utilize those instead? It seems like Twitter could have been the perfect option, in my mind. It doesn't lock fans into a certain set of choices that they may not like, as they are then able to choose who they believe to be the best individuals for every poll. Why should they have to be short on options because WWE wants to keep matters as locked as possible at the expense of true selection?
If any authority could come into effect to make this better, it would have to be an Internet marketing company. In my eyes, firms like fishbat are able to see just how important choices are and how they play into fan interaction overall all. Fans want to be able to have as much selection as possible so that they can be certain they aren't confined to just a couple of ideas. This, to me, has the potential to be a much more effective model than any other in the past.
Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.
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